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  • Kevin D. Wright

Hey Pepsi! United says, "You're welcome!"


I hate to say it, but Pepsi may be just a little glad United Airlines has taken their place in the daily news cycle. I'd like to let you in on a little secret that may help to minimize your risk and protect your profits. The Pepsi debacle could have been avoided with one small change.

During a recent talk for Twin Cities Diversity in Practice, we covered the amount of time each day we make subconscious decisions, and how this and the Stroop Effect impacts your bottom line. There is a price to be paid for an organization's dearth in diversity around the decision-making table. Ask Pepsi about the business case.

It was a powerful session! Click in videos for a short clip of the Experience.


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